AnDevCon III, the technical conference for mobile developers building or selling Android apps, is coming to the San Francisco Bay Area next week. The event takes place in Burlingame, California May 14-17, and YP will be there as a proud gold sponsor of the event.
We know that mobile is changing everything and that’s why we’re excited to be a part of insightful mobile app development events such as AnDevCon III.
Heading to AnDevCon III next week? Make sure you visit our booth to learn more about the YP℠ Developer Program.
What’s the YP℠ Developer Program about? Well, simply put we provide mobile and web developers with the tools they need to develop the next generation of local applications. Members of the YP℠ Developer Program get free access to open APIs for YP’s business listing data, local search, coupons, reviews and more.
Here’s more information on AnDevCon III.
Be sure to check out the YP℠ Developer Program both next week at AnDevCon III!
Roger Park
Blog Editor
The YP(sm) app can help you save money, find what you’re looking for, and share your unique finds with your friends and family. Looking for a great local restaurant? Maybe you’re hungry for a specific dish? Searching for the best gas prices around? Use the YP (sm) app to help you find these places and prices.
We recently created a short video showing how folks use the YP(sm) app to discover their local world. Check it out now!
For more information how to download the latest YP(sm) app check out the Mobile & More page on YP.com
What are you waiting for? Go tap into local today with the YP(sm) app!
Roger Park
Blog Editor
A lot of apps may provide restaurant search, but the updated YP℠ app for iPhone delivers a deeper restaurant search experience like attribute ratings, reviews and deals/savings. Now, with the updated YP℠ app, users can search menus to find the perfect dish they’re in the mood for.
How does it work? It’s easy. Just tap on Help me find a restaurant button on the home page to search menus for specific dishes and items. Maybe you’re in the mood for waffles or maybe you’re hungry for burritos. By tapping on Menu Items, you can now expand your search to find your favorite dish. The YP℠ app does the work by searching through 300,000+ menus from local restaurants nearby finding the “best” restaurant to fit the consumers needs based on price, cuisine, ambience, ratings, and location.
The updated app also allows users to upload and view photos, which can give folks more information on businesses. Let’s say you were hungry for waffles and found a cool diner where they serve delicious waffles 24/7. Why not take a picture of the waffles or the interior of the diner? As we mentioned in an earlier post, the photo upload is not just for restaurants. Upload photos of all types of local businesses while checking out photos uploaded by other users. Whether it’s a sleek salon, eccentric antiques store or a really impressive bike store you recently visited, snap those photos and upload them. Just make sure you read the YP.com terms and conditions for photos.
Ready to upload photos of your favorite local business? Searching for a particular menu item?
Be sure to check out the latest YP app for iPhone today!
Roger Park
Blog Editor
Check out the free report commissioned by AT&T Interactive!
The swift adoption of mobile devices has changed how consumers search and shop, which opens up opportunities for advertisers and publishers. In order to understand this dynamic shift towards mobile local search, AT&T Interactive commissioned Nielsen to conduct a custom study. We provide the three-part series as a free resource to the industry. The first two papers published from this study focused on issues related to consumers and advertisers. In this third and final installment of the series, we examine ways publishers can extract new value from the mobile landscape and the evolving habits of local mobile searchers.
Key findings for publishers include:
- 41% of Searchers who used AT&T Interactive’s properties, such as YPmobile® products, clicked on an ad based on its relevance to their particular needs
- Half of all Searchers are likely to reveal location
- Publishers that serve local ads from the YP℠ Local Ad Network have increased eCPMs by 15% to 44%
Publishers looking to tap into local mobile searchers should not miss out on this insightful research.
Download "Nielsen Local Mobile Search Study, Part 3: The Publishers
Roger Park
Blog Editor
Adam Weeks and Brian Knowles were the lucky winners of the YP(sm) Developer Challenge. Their app, Brewski Me, was selected by a team of YP(sm) Developer Program judges. As winners of the challenge, Adam and Brian were invited by AT&T Interactive to premier their app at the world famous SXSW show in Austin, TX.
Check out the following video to find out how the premiere went:
The YP(sm) Developer Program helps developers build their own apps powered by our local content. Learn more about the YP(sm) Developer Program here.
Roger Park
Blog Editor
Calling all developers! The YP(sm) Developer Program provides access to industry-leading local business listings database, search, coupons, deals and other functionality. By making it easy to interact with our platform, we want consumers to have the best possible local search experience, regardless of what app they are using.
Watch this video about the YP(sm) Developer Program.
Learn more about the YP(sm) Developer Program
Roger Park
Blog Editor
Are you a mobile publisher or developer interested in monetizing your traffic? Join GigaOM Pro analyst Dr. Phil Hendrix and David Kurtz, VP of Publisher Products at AT&T Interactive for a webinar on the hyperlocal mobile ad space, complete with case studies and metrics. The conversation, moderated by David Card, VP of Research for GigaOM Pro, will also present a framework for evaluating and getting the most out of local mobile ad networks. Don't miss this insightful discussion!
Roger Park
Blog Editor
Check out the free GigaOM Pro report by Dr. Phil Hendrix underwritten by AT&T Interactive
Hyperlocal advertising represents an important new monetization opportunity for mobile publishers and app developers. Compared to ads that are not geotargeted, hyperlocal ads can produce higher clickthrough rates and yield higher effective CPMs (eCPMs). However, mobile publishers and developers still have questions like the following:
- How do these ads work?
- How do I implement them?
- What about local ad networks?
- How do I choose the right local ad network?
In an effort to provide clarity on emerging trends, we want help mobile publishers and developers understand the intricacies of the subject. That’s why we teamed up with industry expert Dr. Phil Hendrix to help shed some light on questions about hyperlocal.
As founder and director of immr, a research and consulting firm and an analyst with GigaOM Pro, Dr. Hendrix specializes in helping organizations identify, verify, and capitalize on opportunities for products that are new-to-customers and very often new-to-market. We felt collaborating with Dr. Hendrix to do a deep analysis on the current state of location-based mobile advertising was the thing to do. And we’re thrilled to share the recent findings from the report!
This GigaOM research, underwritten by AT&T Interactive, examines the hyperlocal advertising opportunity for publishers and developers. Valuable insights include:
- Factors fueling the growth of location-based mobile advertising
- The results publishers are achieving
- Analysis of local ad networks
- Ways to make location an integral part of mobile websites and apps
Attend Making Mobile Ads Pay webinar – April 26, 2012 11:00 am PT
We’re also planning to host a webinar on this topic with Dr. Phil Hendrix and our VP of Publisher Products David Kurtz on April 26th, 2012. They’ll be discussing the YP Local Ad Network’s hyperlocal mobile ad offerings and talking about the current state of mobile ad networks. Sign up for the webinar here.
In the meantime, we invite you to download The Promise of Hyperlocal: Opportunities for Publishers and Developers today!
Roger Park
Blog Editor
AT&T to Sell a Majority Interest in Advertising Solutions and Interactive Business Units to Cerberus
AT&T announced that an affiliate of Cerberus Capital Management, L.P. (Cerberus) has agreed to acquire a majority interest in AT&T Advertising Solutions and AT&T Interactive. As part of the transaction, AT&T will retain a 47-percent equity interest in the new entity, YP Holdings LLC (YP).
The AT&T Interactive Local Insights Report, Q1 2012, takes a look at quarterly and annual trends in local search and advertising. This edition of the Local Insights Report is based on data from over 528 million searches and 10 billion impressions across the YP℠ Local Ad Network.
Highlights include:
- Percentage of mobile searches on the YP℠ Local Ad Network
- Growth in national local advertisers across the YP℠ Local Ad Network
- Evaluation of the top local advertiser categories
- Search trends for key U.S. cities
Download The AT&T Interactive Local Insights Report, Q1 2012
Roger Park
Blog Editor
AT&T Interactive Employee Hackathons give our talented folks an opportunity to further flex their creative and collaborative programming skills. Watch this following short video to see what happens at these ongoing events.
Are you one of those people who enjoy taking pictures of food? Do you hover over your plate with a smartphone to get that perfect culinary picture? Well, nothing to be embarrassed about because I’m also a big fan of taking food photos.
Here’s some good news for my fellow shutterbugs and foodies. The updated app allows users to upload and view photos. The enhanced visual content gives users more information on businesses. And the photo upload is not limited to restaurants. You can upload photos of all types of local businesses while checking out photos uploaded by users. Maybe you want to upload some photos of a cool bike or furniture store you recently visited. Snap those photos but make sure you read the YP.com terms and conditions for photos.
For Your Inner Restaurant Critic and Restaurant Explorer
With the latest app for the Android device users can give restaurants thumbs up/down on the place’s Food, Service and Ambiance. Sometimes a simple thumbs up or thumbs down can help you decide on whether you want to dine there or help express how you felt about your dining experience.
Shutterbugs and foodies go forth, rate those restaurants, upload those photos and share, share, share! Check out the new updates on your Android device.
Roger Park
Blog Editor
Now you can give thumbs up/down ratings on restaurants
Calling all foodies with iPhones!
Want to say a little more about a recent visit to a restaurant? Maybe you’re looking to express your inner food critic. Maybe you’re wondering where to eat and want a quick review of a restaurant.
With the latest app for iPhone users can give restaurants thumbs up/down on the place’s Food, Service and Ambiance. Sometimes a simple thumbs up or thumbs down can help you decide on whether you want to dine there or help express how you felt about your dining experience.
Wondering how to give the thumbs up or thumbs down on the updated app? It’s simple.
Just find the restaurant listing with your app. You already have options like writing a review, rating a restaurant, sharing information on the business and more. After you tap on “Rate it!” and rate the restaurant from one to five stars, you’ll be asked if you want to say a little more. Here’s where you have the option to quickly give a thumbs up or thumbs down on Food, Service and Ambiance.
Last month we announced the availability of 300,000+ menus on the YP.com site and YP apps. Read the press release.
Roger Park
Blog Editor
Want to work for an innovative technology company that respects and champions your talents? Want to be inspired by a challenging, supportive and cool atmosphere? Want to join a team that is fast paced and dynamic?
Well, look no further. AT&T Interactive is hiring!
Who we are
AT&T Interactive is a leading local media company that empowers creative, innovative and entrepreneurial individuals. We offer the resources and stability of a well-established, high-profile company plus the excitement and growth potential of a dynamic start-up.
Our locations
AT&T Interactive is headquartered in Glendale, California, just ten minutes from downtown Los Angeles. Departments located in Glendale, Sunnyvale and San Francisco include IT, Marketing, Finance, Customer Service, Business Development and Operations.
What we provide and champion
We offer a technology-driven culture that thrives on setting the pace for the rest of the industry. It's an entrepreneurial workplace based on open communication and great teamwork. We focus on attracting talented, dedicated team players that brings diverse backgrounds, perspectives, cultures and lifestyles to AT&T Interactive.
We offer competitive salaries and benefits, all in a supportive environment that welcomes and nurtures great talent.
How to apply
Just search the job listings on our Careers page here.
By AT&T Interactive Recruiting Team
The mobile display market is getting more complex as publishers look for the ideal business model. Also, what about best practices for mobile publishers? As the industry moves at breakneck speeds, it can often be a confusing race to stay updated.
Next week AT&T Interactive will be participating at the OMMA Global conference, a two-day intensive conference for digital marketing professionals. This year’s theme “Digital Moneyball” focuses on how to leverage various components of interactive for your marketing game.
Heading to the conference next week? Be sure to join AT&T Interactive’s VP of Publisher Network David Kurtz who will be participating on the panel “Can Advertising Really Support Mobile Content?” on March 20 at 12:15 PM.
We’re also excited to announce that the YPmobile app for iPhone has been named as a finalist for MediaPost’s AppyAwards. The winner will be announced at the OMMA Global conference so come cheer us on!
Register for OMMA Global conference here.
See you there!
Roger Park
Blog Editor