So you’ve got a great mobile app. You worked hard on it and now it’s a reality. Congrats! You’ve made it this far but what about the pitch?
You may have a stellar mobile app but not being able to articulate its value or simply explain what it does and why it’s a fresh idea can lead you, well, nowhere. No need to worry. Here are a few tips when pitching your mobile app:
- Short synopsis of your app – Come up with a simple explanation of what the app does.
- Know your audience – Who’s going to use the app?
- Value of the app – Why would anybody use your app? What are the benefits? What problems does your app solve?
- How is your app different from other apps? – The app market is huge so there might be similar apps to yours. What separates yours from the others? What’s fresh and new about it?
- Get your demo ready – Make sure it’s working. I know it sounds silly but it’s important to have a functional and smooth running mobile app that’s ready to go to market
- Practice your pitch – Time yourself, practice in front of a friend, record yourself. Do it over and over so when you eventually pitch, you’ll be polished.
At AT&T Interactive, we encourage and support the creativity, innovation and the entrepreneurial spirit of the developer community. Be sure to check out the YP Developer Program to learn how we provide developers with access to free business listings to build their local apps.
Roger Park
Blog Editor
| “Looking for Love in All the Right Places” is the theme for the latest Seasonal Local Insights from AT&T Interactive. Where was the right place/city for love last Valentine’s Day? According to our Seasonal Local Insights, it was San Francisco.
Regardless of how amorous the city, our Seasonal Local Insights confirms just how popular restaurants are as a destination for Valentine’s Day. In fact, searches for restaurants increased by 69% on Valentine’s Day versus searches the prior week. Top Valentine’s Date Spots included Steak Houses and Italian Restaurants. In the last edition of Seasonal Local Insights, we discovered urgency was a key motivator for consumers searching for holiday gifts. The theme of urgency resurfaced for mobile local searches last Valentine’s Day; mobile searches for flowers grew 645% on Valentine’s Day from the same day of the previous week. It seems a lot of folks waited to the last minute then searched on their mobile phones to find flower options for their sweethearts. This installment of the Seasonal Local Insights also includes a list of the top Valentine’s Day category search Increases. Download Seasonal Local Insights Valentine’s Day now! Then check back soon for more seasonal insights on the local search ecosystem. Jason Harvey Executive Director, Industry Marketing |
In 2011, AT&T Interactive was a sponsor of Women 2.0’s San Francisco session of Founder Labs . This year, AT&T Interactive has signed on to support Women 2.0 with sponsorship of several events, beginning with Founder Friday scheduled to take place the Bluxome Winery in San Francisco, February 3rd.
“Founder Friday is a Women 2.0 networking event to promote the creation of new networks among aspiring entrepreneurs, current entrepreneurs and investors in innovative cities around the world. Founder Friday is hosted in San Francisco, Palo Alto, Los Angeles, New York, Madrid and Barcelona and more cities in 2012,” said Sepideh Nasiri, Corporate Sponsorships & Events Director, Women 2.0.
To commemorate the launch of the YP℠ Developer Program, AT&T interactive recently kicked off the YP℠ Developer Challenge, a nation-wide contest awarding a cash prize and trip to SXSW to the developer that submits the best mobile app utilizing AT&T Interactive’s local APIs. Details about the contest will be shared with Founder Friday attendees, at the event.
For more information on the YP℠ Developer Program.
Check out the YP℠ Developer Challenge. See YP℠ Developer Challenge rules for more details!
Roger Park
Blog Editor